Bicycles Quilicot
The Passion of Cycling

quilicot banner image

Project Overview

Who is Bicycles Quilicot? Bicycles Quilicot is the oldest store specializing in the sale of bicycles in Montreal. Founded in 1915, the chain now has seven boutiques in Montreal, North Shore and Mont-Tremblant. What sets this centennial entreprise apart from the competition? Their history, their expertise but above all their passion for cycling.

Our collaboration with Bicycles Quilicot started in April 2019 when we were first met with the owners and the eCommerce team who wanted us to take over the maintenance of their platform. After several unsuccessful collaborations with both agencies and freelance, their expectations were high and their bugs lists consequent. Few months of debugging and stabilization later, time was come for a big code refactoring on the backend as well as a full revamped of the user experience to support their vision and growth.

  • Expertises
  • UX & UI Design
  • Development
  • Digital Marketing
  • Training & Support

  • Technologies
  • Magento 2 CE
  • Lightspeed
  • Akeneo
  • Probance
  • Shipstation
A complete refactoring of the back-end code and a brand new design to cement their online presence.

Our approach

For the first time we changed our approach for this redesign and decided to split it per touchpoint to have the maximum impact quicker. Starting by the navigation and then the purchase funnel, we wrap it up with a detailed product page as well as a stunning homepage.


Based on Bicycle Quilicot vision and identity, our design team came up with a modern looking user experience, including a practical navigation, attractive landing pages in addition to a lean purchase funnel. This brand new design set the tone in the industry and gave justice to this shining enterprise.


Refactoring the code back-end and revamping the design piece by piece allow us to learn a new approach as well as benefit Bicycles Quilicot with quicker and continuous results over the time. Encouraged by this success, we continued to deliver countless optimization, integration as well as massive projects to support the growth of the entire business.

  • E-Commerce features
  • Lightspeed Integration
  • Shipstation Integration
  • Probance Integration
  • Multi-Inventory
  • Intelligent Search
  • Complete Blog

Scope of work

    • Project
    • Bicycles Quilicot,
      Magento 2 CE
    • Collaborator
    • Marc-André Lebeau: President
    • Clément Boës: E-Commerce & Marketing Director
    • & All the team eCommerce
    • April 2019
  • UX/UI Design
  • Information Architecture
  • User Flow Mapping
  • Interactive Wireframes
  • Responsive Design
  • Complete Style Guide
  • Landing Page Design
  • Digital Marketing
  • SEO Onsite Optimization
  • SEM/PPC Campaigns
  • Conversion Rate Optimization
  • Magento Development
  • Custom Design Integration
  • Lightspeed Integration
  • Shipstation Integration
  • Probance Integration
  • Multi-Inventory
  • Core Web Vitals Optimization